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QUALITATIVE METHODOLOGY

 

QUANTITATIVE METHODOLOGY

 

SOME STANDARD STATISTICAL TOOLS USED ARE:

  • Conjoint Analysis.
  • Tukey Analysis.
  • Multivariable Analysis (MDS, Factor Analysis, Regression, Cluster Analysis).
  • Brand-Price Trade-Off Analysis.
  • Strengths & Weaknesses Analysis.
 

Our tools & methodologies including:

  • MarketerTM
  • ConcepterTM
  • ConveyerTM
  • Pricer ResearchTM
  • ProducterTM
  • Home PlacementTM
  • Sensory
  • TrackerTM
  • Brand Equity StudyTM
  • TraderTM
  • (U&A +)
  • (Product & Ad)
  • (Advertising Test)
  • (BPTO, PSM)
  • (CLT/Car clinic)
  • (Product Test)
  • (Franchise)
  • (Tracking Studies & Omnibus)
  • (Brand Value Evaluator)
  • (Distribution Check)