A
×

Brand Positioning

Brand Positioning: The “market space” a brand is perceived to occupy; the part of the brand identity that is to be actively communicated in a way that meaningfully sets it apart from the competition.

Brand Personality

Brand Personality: Brand image or identity expressed in terms of human characteristics. Distinguishing and identifiable characteristics which offer consistent, enduring, and predictable messages and perceptions.

Brand Management

Brand management: The process of managing an organization’s brands in order to increase long- term brand equity. Also the person or group responsible for designing brand identities, aligning them for maximum effectiveness, ensuring that they are not compromised by tactical actions, and designing appropriate brand crisis management plans.

Brand Loyalty

Brand Loyalty: The strength of preference for a brand compared to other similar available options. This is often measured in terms of repeat purchase behavior or price sensitivity.

Brand Image

Brand Image: A unique set of associations within the minds of target customers that represent what the brand currently stands for and implies the current promise to customers. (Note that brand image is what is currently in the minds of consumers, whereas brand identity is aspirational).

Brand Identity

Brand Identity: A unique set of associations that the brand strategist aspires to create or maintain. These associations represent what the brand should stand for and imply a potential promise to customers. It is important to note that a brand identity refers to the strategic goal for a brand; while the brand image is what […]

Brand Extension

Brand Extension: The application of a brand beyond its initial range of products, or outside of its category. This becomes possible when the brand image and attributes have contributed to a perception with the consumer/user where the brand and not the product is the decision driver.

Brand Expansion

Brand Expansion: The exposure of a brand to a broader target customer market, geographic market, or distribution channel.

Brand Essence

Brand Essence: The core characteristic that defines a brand.

Brand Equity

Brand Equity: The value – both tangible and intangible that a brand adds to a product/service.

Contact us

    Thiết kế website bởi Mona Media