Mercedes-Benz merges AMG, Maybach and G-Class

06 Jul 2021

Mercedes-Benz is preparing to merge the AMG, Maybach and G-Class brands into a new business group to increase productivity and profitability.

As reported by Automotive News Europe, this announcement will be made widely available during the 2021 Munich Motor Show in September.

Although the three names AMG, Maybach, and G-Class have different target groups, Daimler CEO Ola Kallenius believes they can work better when managed by a single company. As they all focus on high-margin sales.

A good candidate to lead the AMG, Maybach and G-Class businesses after the merger is Philipp Schiemer, currently CEO of Mercedes-AMG.

After the merger, AMG continues to be Daimler’s performance-driven brand when it offers its first electric vehicle in 2022. The brand competes with BMW M and Audi Sport, which currently offer a wide range of branded products. High-performance Mercedes-Benz hatchbacks, sedans, coupes, convertibles and SUVs will remain with a focus on downsizing and electrification.

Mercedes-Maybach aims to become the main competitor to Bentley and Rolls-Royce

As for Maybach, currently selling 2 models including the most luxurious versions of the S-Class and GLS. The goal of the German car company is to bring cars with the Maybach logo to establish the brand, compete and become the main rival to Bentley and Rolls-Royce.

Last but not least, the G-Class sub-brand is all about luxury off-road vehicles with plans to expand the range in the future beyond the G-Wagen. Besides the upcoming 4×4² variant that will get its own AMG version, many also expect an all-electric EQG as a zero-emission off-road vehicle.


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