Ranger for Her 2021 – The journey to promote equality for women from Ford

18 Dec 2021

Ranger for Her is an annual event initiated by Ford to honor modern, strong, graceful, but equally bold women.

Hành trình Ranger for Her nhằm tôn vinh những người phụ nữ đã diễn ra 2 năm liên tiếp.

The modern pace of life with many open opportunities has encouraged women to express their personal identity more and strive to make a strong impression with positive contributions to society. On these inspiring yet equally challenging journeys, women will need a strong and reliable companion. Understanding this, Ford Motors Corporation has launched the Ranger for Her campaign from 2020.

Based on true stories and experiences from women behind the wheels, the campaign has contributed to affirming the message that Ranger is the perfect choice for every customer, including women, helping them confidently master all aspects of life.

Ford Ranger là mẫu xe mang nhiều ưu thế để đồng hành cùng phụ nữ trên mọi cung đường.

This year, the journey of Ranger for Her 2021 returns – where Ranger is not only a symbol of the lifestyle of strong and individual women but also a simple companion who is friendly and trustworthy. Starting this year’s journey, photographer Lan Tran has portrayed various aspects of women next to the Ranger, thereby honoring their colorful beauty, regardless of occupation. In addition, Ford Vietnam has also connected and brought interesting experiences between Ranger and women who work in science and engineering. Through which we see the beauty of strong, intellectual but also very feminine in life. Ford Ranger with attractive appearance, flexibility, and versatile performance promises to accompany customers as a perfect friend.

With an open mind, the women from Ranger for Her always carry the beauty of resilience and an enterprising spirit. They are those willing to face all obstacles to become a leader in a business, while also accept difficulties to forge their own path with volunteer projects for the community or defy prejudice to join forces with men to develop in extremely challenging fields of science and technology. On those difficult journeys, the Ford Ranger goes hand in hand as an effective “assistant” to help women overcome all obstacles.

It can be said that “Living like a Ranger” does not only stop at the adventures of discovery, but also lies in the living to the fullest with their families. On that meaningful journey of experience, Ford Ranger once again affirms to be a reliable companion, helping women experience all aspects of life alongside the people they love. In a broader perspective, Ranger for Her 2021 hopes to become a companion of modern families with an active lifestyle, love for discovery, independent thinking and a concept of balanced living values.

Source: tinxe.vn

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