Sales of pickup truck segment April 2022: Ford Ranger records sales of over 1,400 units despite the upcoming new generation.

22 May 2022

Ford Ranger continues to prolong its dominance in the pickup segment even though it is about to be upgraded to a new generation.

According to the sales results announced by the Vietnam Automobile Manufacturers Association (VAMA), our country’s auto market in April continued to explode due to a 50% discount on registration fees for locally assembled vehicles. However, in the pickup truck segment, only Ford Ranger recorded positive figures while others suffer from significant decrease in sales growth.

Among which, Nissan Navara has not announced sales, while Toyota Hilux weren’t able to sell any because the supply exhaust since the beginning of the year. According to sales consultants, it will not be until May or June that the next batch of Hilux can be brought back to Vietnamese customers.

Ở tháng 3 trước đó, Toyota Hilux chỉ bán ra đúng 1 xe.
  1. Ford Ranger: 1,433 units

Compared to March, the sales results of the Ford Ranger in April reached a growth of 54% and continued to be the leading product in the pickup truck segment. It is worth mentioning that this model is also one of those on the market that has difficulty in supply and is being forced to sell with other additions at dealers, mainly with the XLS AT model.

Giá bán của Ford Ranger khởi điểm từ 628 triệu và cao nhất lên tới 937 triệu đồng.

Not only that, the Ford Ranger is also preparing to receive an upgrade to the new generation. This information has been revealed a few months ago. The new generation of this model has also received many compliments from users thanks to its modern and eye-catching interior/exterior design, but instead of waiting for the new version, many Vietnamese customers still chose to go for the existing version.

 

  1. Mitsubishi Triton: 155 units

Compared to March, the consumption of Mitsubishi Triton in April decreased by 60%, but still ranked 2nd in the pickup truck segment. This model is still offered by the manufacturer with a number of accessory gifts. However, it is still not attractive enough compared to the Ford Ranger, even though Triton’s suggested retail price is more affordable.

Giá bán của Mitsubishi Triton khởi điểm từ 630 triệu và cao nhất lên tới 885 triệu đồng.

 

  1. Mazda BT-50: 29 units

With consumption falling by 67% in April, Mazda BT-50 appeared among the top of the worst-seller list, but still sold more than Isuzu D-Max. Since being upgraded, Mazda BT-50 has become increasingly blurred in the pickup segment due to its soft exterior design, not as aggressive as other competitors. Moreover, the equipment on this model is not remarkable, but it is somewhat overpriced. If adjusted down, it is likely that the Mazda BT-50 will become more attractive in the eyes of Vietnamese customers.

Giá bán của Mazda BT-50 khởi điểm từ 659 triệu và cao nhất lên tới 849 triệu đồng.

 

  1. Isuzu D-Max: 25 units

Appearing with Mazda BT-50 in the top slowest-selling cars in April 2022 after many months of absence, the consumption of Isuzu D-Max recorded a decrease of up to 81% compared to March. D-Max is also one of the models that Vietnamese customers considered as overpriced compared to equipment. Before being upgraded, Isuzu D-Max had a long time standing in the bad-selling list, even though the price was still cheap at the time.

Giá bán của Isuzu D-Max khởi điểm từ 630 triệu và cao nhất lên tới 850 triệu đồng.

 

Source: tinxe.vn

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