Total sales of Korean cars in Vietnam are 4x the total consumption of same product in 5 countries: Thailand, Indonesia, Malaysia, Philippines, Singapore combined.

In Southeast Asia, the importance of the Vietnamese market for Hyundai and Kia is reflected through the outstanding sales. Only in Vietnam do the two Korean brands appear in the top 3 best-selling brands.

Vietnam

383,444 units sold nationwide

In 2021, Hyundai and Kia respectively ranked second and third in the list of top 10 best-selling brands in Vietnam with sales of 70,518 and 45,592 vehicles, respectively. This accounts for a total of 116,110 vehicles. As such, the number of Hyundai and Kia cars sold in Vietnam is higher than in any other market of Southeast Asia. Notably, Korean car sales here are four times more than the combined sales of the Philippines, Indonesia, Thailand, Singapore, and Malaysia.

Leading the domestic market is Toyota. The Japanese automaker sold 67,339 cars, reclaiming the lost throne from Hyundai.

Philippines

268,488 units sold

This is the second market that sells the most Hyundai and Kia cars after Vietnam, with a total of 12,809 vehicles. Hyundai ranked 8th, while Kia ranked 11th in the top 15 best-selling brands. Consumers here prefer mainly Japanese cars, most commonly Toyota, Mitsubishi, Nissan, Suzuki…

Indonesia

887,202 units sold

Toyota and its sub-brand Daihatsu dominate the whole region’s largest automobile market. The two took the first two positions in the best-seller list for 2021. Hyundai ranked 11th with 3,164 units sold; right behind is Kia with 2,895 units.

Thailand

754,254 units sold

The preference for pickup trucks helps Toyota and Isuzu to dominate the second largest auto market in Southeast Asia (2021) in terms of annual new car consumption. Hyundai sold 3,096 cars, ranking 13^th. Kia is not in the top 15 with only 1,612 cars, according to data from Toyota Thailand.

Singapore

58,953 units sold

Toyota ranks first in sales in the Singaporean market. The next two positions belong to Mercedes and BMW, respectively, with sales of 6,531 and 5,255 cars. Hyundai sold 2,865 vehicles, ranked 6th. Kia stood at 9^th, selling 1,476 cars.

Malaysia

508,911 units sold

Two domestic brands Perodua (190,283 units) and Proton (111,695 units) are the most popular. Toyota stood third, while Hyundai sold 844 cars, ranked 15th. Kia sold only 58 units. Total sales of Hyundai and Kia in Malaysia are less than 1,000 vehicles in 2021, lower than the average number of Hyundai Accent sold per month in Vietnam.

Among 6 countries of Vietnam, Thailand, Indonesia, Philippines, Malaysia, Singapore, Toyota dominates 5, excluding Malaysia, where the domestic brand Perodua triumphed. Hyundai and Kia sold well in Vietnam, but are heavily lackluster in other countries of the region.

Source: vnexpress.net