Volkswagen Passat discontinued in Vietnam

03 Oct 2022

Volkswagen has no plans for an upgrade or new generation of the Passat, while dealers are selling the remaining models.

Một mẫu Passat 2021 lăn bánh tại TP HCM. Ảnh: Phạm Trung

A representative of a Volkswagen Vietnam distributor confirmed that the import of Passat will be stopped from the beginning of 2022. The few remaining units are still being sold by dealers.

“Passat’s sales are quite low, and the price cannot be set more optimally for customers in Vietnam, so we have decided to stop distributing this model. Volkswagen wants to focus on high-rise chassis models like Tiguan, T-Cross, Teramont”, a manager at Volkswagen Vietnam told VnExpress.

Volkswagen Passat sold in Vietnam is off the eighth generation, developed based on the MQB platform, costing the company an investment of $60 billion. Passat met Vietnamese customers for the first time in 2016. These were sold in Vietnam by German import.

The Passat is loaded with German characteristics in the chassis platform. Its driving feeling is rated the best among the D-segment sedans. The distributor positions Volkswagen’s cars in the near-luxury segment, so the price is always higher than Japanese and Korean competitors. Passat price is currently at VND 1.48 billion, the most expensive in the segment.

With few versions to choose from, high prices, slow improvements and equipment updates, Volkswagen Passat is mainly chosen by a few customers who prioritize driving experience. The company does not release specific sales figures but admits that sales are low compared to Japanese D-size sedans.

Thus, the German company will focus on multi-use lines that are the mainstream consumption trend in Vietnam. In May 2022, Volkswagen opened the sale of T-Cross, a B-size CUV model, to add to the existing high-ground chassis product range besides Tiguan and Teramont. Next October, after the missed appointment in 2020, it is likely that Touareg will be brought back and displayed at the Vietnam auto show 2022.

 

Source: vnexpress.net

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