After the reduction, the actual selling price of Ford EcoSport at dealers starts from 475 million VND, going along with many other gifts such as insurance package and accessory tissue.

Facing the months of low sales, along with the pressure from competitors in the same segment, including Kia Seltos, authorized dealers cannot help but do promotions for Ford EcoSport to attract customers’ attention. Accordingly, this B-seg urban SUV is currently experiencing a deep decline at dealers.

This reduction will be flexible depending on the policy of each party and according to observations, dealers in the North are applying a reduction of about 40 – 50 million VND. Meanwhile, dealers in the South are much stronger with reduction up to 70 million dong. Specifically, a sales consultant in Ho Chi Minh city is offering to sell Ford EcoSport with a discount of 70 million VND for  Ambiente MT and Titanium Ecoboost 1.0L version, in addition, Titanium 1.5L version is also reduced by 40 million VND. In addition, this dealer is also ready to give some more gifts such as body insurance package, 3M insulation film,…

Therefore, after the reduction, the actual selling price of the Ford EcoSport at this dealer starts from only 475 VND million and the highest is 619 million VND, in addition, the 1.5L Titanium version after the preferential application is also decreased to 608 million. This price level is creating a large competitive advantage compared to competitors in the same B-SUV segment, up to 100 million VND cheaper than Kia Seltos – a model that is receiving a lot of attention from consumers.

Once the first choice when users need to find a high-powered B-seg SUV, Ford EcoSport is constantly overshadowed by the laggard despite having the lowest suggested retail price in the segment. One reason is because Hyundai Kona or now Kia Seltos owns eye-catching design, and the technologies and amenities of the Ford EcoSport are now somewhat exhausted in the race to compete with these two models. Perhaps it is time for the Ford EcoSport to be upgraded in order to find a better position again in Vietnam market.