Le Viet Hoang [Henry Jr.] - Senior Researcher

* Creative mind with strong logical thinking
* Proactive, solution-oriented and professional-driven in work
* Aim to become an entrepreneur in the future

Dao Ngoc Minh - Data Manager

* 16 years of experience
* Manage Quantitative Data modeling

Nguyen Nhu Quynh [Queenie] - Associate Director

* 16 years of experience
* Lead Data processing & operation Dept.

NGUYEN THANH TUNG [TOMAS] - CEO

* Marketing and marketing research expert in 25-year experience
* Research expert in Automotive industry
* Have strategic thinking and pay attention to details

Bui Tran Phuong Nhung [Irene] - Research Manager

* Curious researcher
* Logical and practical thinking
* Strong communication skills

Nguyen Hoang Anh Thuy [Lucas] - Field Director

* “Always aim towards the ultimate goal with the ‘No cheating’ moto at heart”
* Matured and developed fantastically
* Built a resourceful team on a national scale who are ready to work and capable of delivering quality
* Be fully ready for the management position for the incoming decade

Nguyen Thi Duc Thien - Accounting Manager

* Be decisive, conscientious and towards the common benefit
* Maintaining collective consciousness
* Gathered experience years working with multinational companies. Built a solid position for in the field of corporated finance and accounting.
* Accompanying with AMR Group for over 6 years - Being a solid base in VINAMR system's resources management & governance

Le Viet Hoang [Henry Jr.] - Senior Researcher

* Creative mind with strong logical thinking
* Proactive, solution-oriented and professional-driven in work
* Aim to become an entrepreneur in the future

Dao Ngoc Minh - Data Manager

* 16 years of experience
* Manage Quantitative Data modeling

Nguyen Nhu Quynh [Queenie] - Associate Director

* 16 years of experience
* Lead Data processing & operation Dept.

NGUYEN THANH TUNG [TOMAS] - CEO

* Marketing and marketing research expert in 25-year experience
* Research expert in Automotive industry
* Have strategic thinking and pay attention to details

Bui Tran Phuong Nhung [Irene] - Research Manager

* Curious researcher
* Logical and practical thinking
* Strong communication skills

Nguyen Hoang Anh Thuy [Lucas] - Field Director

* “Always aim towards the ultimate goal with the ‘No cheating’ moto at heart”
* Matured and developed fantastically
* Built a resourceful team on a national scale who are ready to work and capable of delivering quality
* Be fully ready for the management position for the incoming decade

Nguyen Thi Duc Thien - Accounting Manager

* Be decisive, conscientious and towards the common benefit
* Maintaining collective consciousness
* Gathered experience years working with multinational companies. Built a solid position for in the field of corporated finance and accounting.
* Accompanying with AMR Group for over 6 years - Being a solid base in VINAMR system's resources management & governance
Who we are
Key Figures
Data Protection & Privacy
Clients
Management Team

AMR

AMR is a Marketing consultancy that leverages insights, information, and data from its subsidiary companies VINAMR and SMD to help Clients unleash their potential in a transformative and creative way.

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AMR

AMR is a Marketing consultancy that leverages insights, information, and data from its sister companies VINAMR and SMD to help Clients unleash their potential in a transformative and creative way.

The team is local but with international training and experience, operating to global standards. We are guided by a mission to provide ultimate solutions that assisting our Clients to effectively solve business challenges.

Rooted in customer insights and extensive experience, AMR commits to deliver invaluable services in our areas of expertise:

  • Marketing & Branding Consulting
  • Marketing Content & Communication
  • Seminar & Training
  • Retail Consulting and Training

VINAMR

VINAMR is a local Marketing research company, founded in 2010 by a Vietnamese pioneer in marketing and marketing research, with the mission of helping brands bloom in Vietnam. 

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VINAMR

VINAMR is a local Marketing research company, founded in 2010 by a Vietnamese pioneer in marketing and marketing research, with the mission of helping brands bloom in Vietnam. 

VINAMR lives with the client’s best interest and in-depth industry insights. VINAMR is best known for the integrity and quality of works, built on thorough planning and strict quality control – powered by digital transformation as of today’s technology-centric world.

VINAMR provides world-class marketing research through:

  • Deep understanding of the brief
  • International quality fieldwork
  • Professional data handling & decision-orientated analysis
  • Action-focused recommendation

SMD

SMD or Standard Marketing Data company is the source of the most up-to-date, accurate, standardized B2B’s and B2C’s marketing data and statistics ever-needed by business leaders and marketing professionals with the current fast-paced world.  Through SMD, you are now accessible to the valuable marketing data source, provided in a user-friendly format and importantly at a lower cost.

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SMD

SMD  or Standard Marketing Data company is the source of the most up-to-date, accurate, standardized B2B’s and B2C’s marketing data and statistics ever-needed by business leaders and marketing professionals with the current fast-paced world.  Through SMD, you are now accessible to the valuable marketing data source, provided in a user-friendly format and importantly at a lower cost.

Marketing data is an essential business asset that empowers business executives to make decisions based on hard-facts and statistic trends. SMD is your source for Marketing Data. By leverage marketing data, you are in the position to transform the way the company operate and gain a competitive advantage.

OUR 10-YEAR ACHIEVEMENTS

100+

Full-time staff members

3000+

Part-timers

500000

Interviews

100%

Quality Control

63

Cities / Provinces

ASIA
AMERICA
EUROPE
Vietnam
Laos
Cambodia
Myanmar
Singapore
Malaysia
Thailand
Philippines
Indonesia
China
Hongkong
Taiwan
Korea
Japan
India
Updating
Updating

Our Network

OUR CLIENTS

Helping Your Brands Bloom in VIETNAM

Contact us

MANAGEMENT TEAM

Nguyen Thanh Tung (Tomas)

CEO AMR
- Market Research Expert -

Roger Brookin

Consulting Partner
  • Roger Brookin is the founder of PETAL KK , the international strategic marketing consultancy. He spent almost 30 years with Unilever in Europe, South America, and Asia. He was Director of Marketing Services for Asia and a member of the board of management of Unilever in Japan, where his role effectively became that of an in-house regional strategic marketing guru.
  • He developed that company’s regional network of marketing excellence.

ROGER BROOKIN

Consulting Partner
  • Background of Business Administration and Marketing
  • 18 years as business leader with demonstrated track record of delivering profitable growth in the diverse market conditions and cultures in Asia Pacific region, ASEAN cluster and Vietnam, operating in B2C and B2B businesses
  • Skilled in strategic marketing, business strategy and planning, marketing management, business development, branded retail development

NGUYEN THANH TUNG

CEO
Market Research Expert
  • 25 years working as consultant and adviser
  • MBA – Open University 1994-1996
  • Chemical Engineering Degree – The Engineering University HCMC 1990

NGUYEN XUAN NHAT HUY

Consulting Partner
  • 20+ years of experience in Marketing & Sales in Vietnam, Philippines, and Malaysia markets.
  • Work for multinational companies such as Yokohama, Yng Hua, Michelin, Goodyear & USG Boral
  • In charge of important projects such as Establishment of Distribution Channel, Market Research of Brand Health Measures, MICE tour, Customer Relationship Management, Website, Events & Press Conference, Crisis Management and Dealer Training
  • Attend domestic and oversea courses such as Building Leading Brand by I.A.M, Distribution by Mercuri International, Pricing by Price Solutions, Leadership, Innovation, Strategic Thinking, Instructional Designer
  • Master of Business Administration, HCMC University of Economics.

HOANG TRONG HAI

Consulting Partner

Marketing PhD., Deputy Head of International Francophone Institute, VNU-Hanoi

DR. DAO TUNG

Consulting Partner

Marketing PhD., Chairman of Marketing Department, School of Business, International University, VNU-HCMC

DR. TRINH VIET DUNG

Consulting Partner

Marketing PhD., Deputy Head of Institution of Population Research, National Economics University, Hanoi

DR. NGUYEN VU HUNG

Consulting Partner
With nearly 30 years working and holding a managerial position at the largest legal consulting and investment firms in Vietnam.

Throughout his practice, Mr.Khanh has professional experiences in large projects and complex transactions both at domestic and foreign fields.

LAWYER - TA QUOC KHANH

Consulting Partner

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