Nguyen Thanh Tung (Tomas)

- Market Research Expert -


Experienced in many industries and categories of products such as:

» Automobile (Honda, Ford, Lexus, Hino, Mitsubishi, GM, BMW, Toyota).
» Banking & Finance (Mizuho bank, Shinhanbank, ANZ, Citibank, VCB, VIB)
» Beer (Tiger Beer, Heineken, Carlsberg, Foster, BGI, Guinness, San Miguel)
» Dairy products (Dutch Lady, New Zealand Milk, Abbott Laboratories SA, Hanoi Milk).
» Education (NYS, RMIT)
» Foods / Seasonings (Ajinomoto, AjiNgon)
» Household products (Unilever, LG Chem, LG, Philips, Sony)
» IT products (HP, Microsoft, IBM, Apple, Canon, Nikon, TDK)
» Liquors (Pernod Ricard [Chivas, Martell, Jacob’s Creek, BEAM Global)
» Lubricant (Caltex, Castrol, Nippon Oil)
» Paints (ICI, Akzo Nobel, Joton)
» Personal care (Kao Corporation, Unilever, ICP)
» Pharmaceutical products (Novartis, Roche, ICA Pharma, Sanofi Pasteur)
» Social and services (British Council)
» Soft drink (Coca-Cola) / Energy Drink (Redbull)

Nguyen Xuan Nhat Huy

Marketing Director
- Consulting Partner -


» 2017-present: Freelance consultant & adviser in marketing, management and sale strategy (many Vietnamese firms like Thinh Phat Cable, MaxWin Led light Brand, Alofield, etc.)
» 2004-present: Lecturer at VietnamMarcom
» 2003-2017: Managing Director – Hit Advertising (HITA JSC - marketing consultancy and advertising agency for more than large foreign and Vietnamese brand like Wel Yo, Vinamilk, Unif, Vus, Vas, 3 Mien, Abbott, Holcim, Electrolux, BP, Castrol, Samsung, De Bond, Chinsu, Vina Acecook, FV hospital, Efferalgan, Prudential, AB Bank, Orion, Sabeco, Schneider Electric, etc.)
» 1997-2003: Media Department Head/Manager set up the Media Department for Saatchi & Saatchi Vietnam, handled media strategy, planning and booking for all Saatchi & Saatchi clients (Tiger Beer, Visa Card, Head and Shoulder, Larue Beer, Foster Beer, HP, Toyota, Pamper...); Account Director handled a group of major accounts like Tiger Beer, Visa Card, Larue Beer, Foster Beer…, handled communication strategy for new business development at Saatchi & Saatchi Vietnam
» 1996-1997: Group Brand Manager at Dutch Lady Vietnam (Foremost)

Roger Brookin

Consulting Partner


» Offered a posting to Eastern Europe in 1994, he opted instead to build on the insights and networks established during those years, and established PETAL KK , International Marketing Architects, in Tokyo, to bring actionable simplicity to customer based strategy.
» As well as Japan, he currently has deep involvement guiding clients’ strategy at the highest level in India, China and Singapore, and profound experience in Indonesia, Malaysia, Thailand and most of the rest of Asia.

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