LIQUIDATING INVENTORIES AT THE END OF THE YEAR, DEALERS DRASTICALLY REDUCE HUNDREDS OF MILLION VND FOR HONDA ACCORD (19/11/2020)

24 Nov 2020

A large discount is applied to Honda Accord produced in 2019 and still in stock before reaching the new owners.

Entering the most exciting shopping occasion of the year in the Vietnamese automobile market, Honda Accord continues to receive great discounts from dealers to raise the hope about becoming a sought-after model in the market. Specifically, the majority of sales consultants offer Honda Accord with a discount of up to 100 million VND, but only for cars produced in 2019 and only in black. After the reduction, the actual selling price of the Honda Accord 2019 at the dealer is only 1,219 billion VND, lower than the rival Toyota Camry (the highest is 1,235 billion VND).

However, according to references, some dealers are also offering the Toyota Camry with a reduction of about 30 million VND, so in general, the selling price of Accord after the incentive is not really superior to its competitor. Therefore, there are some dealers that are willing to apply a discount of up to 150 million VND for Honda Accord 2019 and are ready to give away some gifts and accessories. Therefore, users still need to investigate prices in different dealers to get the best one.

This is not the first time that Honda Accord has received such a significant discount. In fact, with the situation that is not in good condition in 2020 when it is regularly in the top slowest selling car in the whole market, Honda Accord is regularly applied offer discounts from 70-100 million VND. However, this D-sedan has not ever successfully sold out in any months but keep the stable and modest rate of about 20-30 cars / month.

The reason is that not only pressure from two competitors in the same segment, Toyota Camry and New Mazda6, but Honda Accord is also experiencing pressure from VinFast Lux A2.0. The premium sedan from Vietnamese automaker will be offered a large incentive, decreased the price to the same level as the D-sedan in this year. Typically in November, VinFast Lux A2.0 has a starting price only from 928 million VND and the highest price up to 1,131 billion VND after deducting great incentives such as “Registration fee of 0 VND”, 10% discount when paying directly and gratitude gifts (80 million VND).

This preferential price of VinFast Lux A2.0 is lower than the Toyota Camry. Therefore, Honda Accord is even more difficult to find its customers.

Source: tinxe.vn

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