INTRODUCTION
The biggest and most famous brands are existed and expanded in Vietnam and many new brands are coming to the market
All manufacturers offered quality, innovation, nice design, and all size and style cars
Room for product differentiation is limited and competition is uphill
Customers are more knowledgeable than ever before so they expect more from your staffs
Best-in-Class Customer Experience required
INSIGHTS
HOW ARE YOU PERFORMING?
- Is the level of service you expect from your network delivered all the time?
- What tasks and processes is your staff not complying with?
- What discounts are offered by your network versus the competition
- To get a complete picture of your network staff compliance to corporate guidelines and business strategy, the solution is MYSTERY SHOPPING
BENEFITS
- Focuses on what customers get, not what they want nor expect
- Objective feedback from “trained” customers
- Provide fast, fresh, actionable insights
- Business stakeholders can be “everywhere” at once
WHAT DOES MYSTERY SHOPPING MEASURE? - PRESENTATION
- PEOPLE
- PRODUCT
- PRICE
VINAMR MYSTERY SHOPPING – AUTO MAIN OFFER - SALES PERFORMANCE
- TRANSACTIONAL PRICES
- AFTER-SALES PERFORMANCE
- TECHNICAL PERFORMANCE
