Retail market measurement

The limitless world of beer means a dizzying number of drink options are available at any given bar. From classic lagers to bold IPAs to funky sour ales, each type of beer spawns more sub-categories than drinkers know what to do with. Draft beer menus at local watering holes have gone from offering a few standard brands to listing beverages that seem to come out of nowhere — and each beer tastes more complex than the last. Knowing what certain styles of beer taste and look like can make narrowing down a favorite a lot easier.

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