Despite still being unfamiliar after 2 years of publicity, it is undeniable that Kia’s new logo had helped the brand’s business substantially.

Kia has had nearly 80 years of history with 6 logo changes. Each change seems to have created significant milestones, marking new journeys for the Korean brand.

In January 2021, Kia changed its logo template into a new, more stylized format. Compared to the old, Kia’s new logo design is modern and minimalist, omitting its oval background. This move was made to emphasize the shift in Kia’s long-term strategy.

However, the new logo of Kia confuses many customers, in some cases it is even misread. The cause of the confusion comes from the 2 letters “I” and “A” in the logo stick together, making it look like the letter “N”.

The fact that customers have misread the logo does not affect sales. It even shows the growing level of interests Kia models receive.

According to statistics, Kia’s 2021 sales skyrocketed. Recently, the third quarter report of 2022 shows the company’s impressive revenue, reaching 23.2 trillion won (equivalent to 430 trillion VND) with 752,104 cars sold, up by 9.9% year-on-year.

According to the WSJ, Kia’s car sales in the third quarter of 2022 in the US are among the highest in history, and sales in this market will also increase sharply in 2021.

Particularly in November 2022, Kia recorded a 15% increase in overseas car sales, while car sales in the domestic market also increased 13%. By the end of November 2022, Kia’s sales increased by 3.7% (from 2,568,091 units in 2021 to 2,663,734 units in 2022).

2022 has shown the explosion of electric vehicle products from Kia such as the EV6 and Niro EV. Both are highly appreciated models. This is also the reason for the outstanding growth in revenue.

In the future, the company also plans to launch 14 electric vehicle models around the world, and aims to sell 1.2 million electric cars per year from now to 2030.

If these plans succeed, most likely, Kia will become one of the giants of the electric vehicle industry in the world.

Changing the logo is unlikely to help create luck, but this is Kia’s excellent communication strategy, which helps attract the attention of many users around the world and result in amazing revenue.

Source: xehay.vn