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KNOWLEDGE
Marketing Research Glossary
Relevant specialized definitions
Version 1.0
How To
How to create quantitative research
Octorber 21st, 2020
Tools & Templates
Select research agency
September 10th, 2020
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Knowledge
How-to
How-to
How-to
QUANTITATIVE RESEARCH
Quantitative research
Classification
Standard demographic classification
Segmentation
Socio-economic standard system of classification of respondents
Retail market measurement
Consumer panel
Questionnaire design
Data processing and analysis
Statistics and significant test
Multivariate analysis of survey data
Quantification methods
Communication of research results
How-to
QUALITATIVE RESEARCH
FGDs (Focus Group Discussions)
IDI
Ethnographic
Qualitative Research
How-to
THE DESIGN PHASE
The changing of context for research
Designing a market research study
Market intelligence / Competitive intelligent
How-to
SAMPLING
Sampling in Vietnam
Sampling
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