WE'RE HERE TO BRIDGE THE GAP BETWEEN BUSINESS AND CUSTOMERS STEP WITH US

Experienced in many industries and categories of products such as:

• Automobile (Honda, Ford, Lexus, Hino, Mitsubishi, GM, BMW, Toyota)
• Banking & Finance (Mizuho bank, Shinhanbank, ANZ, Citibank, VCB, VIB)
• Beer (Tiger Beer, Heineken, Carlsberg, Foster, BGI, Guinness, San Miguel)
• Dairy products (Dutch Lady, New Zealand Milk, Abbott Laboratories SA, Hanoi Milk)
• Education (NYS, RMIT)
• Foods / Seasonings (Ajinomoto, AjiNgon)
• Household products (Unilever, LG Chem, LG, Philips, Sony)
• IT products (HP, Microsoft, IBM, Apple, Canon, Nikon, TDK)
• Liquors (Pernod Ricard [Chivas, Martell, Jacob’s Creek, BEAM Global)
• Lubricant (Caltex, Castrol, Nippon Oil)
• Paints (ICI, Akzo Nobel, Joton)
• Personal care (Kao Corporation, Unilever, ICP)
• Pharmaceutical products (Novartis, Roche, ICA Pharma, Sanofi Pasteur)
• Social and services (British Council)
• Soft drink (Coca-Cola) / Energy Drink (Redbull)

• Automobile

Applied-Marketing-Research Consultancy (AMR) – Director, strategic marketing advisor

Automotive tires [Goodyear International Corporation: 12 years

• • Retail Operation Director – ASEAN Cluster Covering: ASEAN countries, Taiwan and Hong Kong

• • General Business Manager – Distributor markets, Asia Pacific Region Covering: Singapore, Hong Kong, Brunei, Vietnam, Cambodia, Laos, Myanmar, New Caledonia, PNG, Mongolia, Sri Lanka, Bangladesh, Nepal

• • Chief Representative – Vietnam

• Imaging industry: 5 years in consumer imaging / Professional imaging / Commercial imaging [Eastman Kodak: Country Manager – Vietnam]
• Sanitaryware, construction industry (American Standard) – Marketing Manager, Vietnam
• Cigarettes (Marlboro – Philip Morris International) – Marketing operation role
• Liquors (Johnny Walkers–United Distillers, Hennessy–Moet Hennessy Diageo) – Marketing operation role

• Offered a posting to Eastern Europe in 1994, he opted instead to build on the insights and networks established during those years, and established PETAL KK , International Marketing Architects, in Tokyo, to bring actionable simplicity to customer based strategy.
• As well as Japan, he currently has deep involvement guiding clients’ strategy at the highest level in India, China and Singapore, and profound experience in Indonesia, Malaysia, Thailand and most of the rest of Asia.

• Automobile: Toyota, GM Motor
• FMCG: P&G, Kinh Do
• Hi-tech Service: K+, Master Card
• IT & Technology: HP, Samsung Electronics
• Nutrition: Nestle, Abbott, Mead Johnson
• Pharmaceutical: Sanofi, Duoc Hau Giang
• Real Estate: Eco-park, Vinhomes
• Telecommunications: Vinaphone, Beeline