Mr. Thang Manh Nguyen – Admin of OTO+ car community and General Director of Whatcar Vietnam – revealed how consumers choose to buy cars in Vietnam.

Q- As an admin of the car consumer community, you must be someone who understands the buying needs of large consumer segments. In your opinion, what are the basic factors that lead to the decision of buying a car?

Purchases depends on many factors. Each vehicle segment will serve a specific customer group. For example, with the luxury car segment, owners will pay attention to the brand, comfort, safety, after-sales service… before the price of the car. With A or B-segment cars, buyers are often first-timers. They are interested in factors such as: price, fuel consumption, cost of use, design before all other factors like comfort or safety.

– Who and which channels do users often refer to when buying a car?

It depends on the age. For older customers, they often ask acquaintances and buy according to trends. Young people tend to see car reviews through media channels, then ask for advice and test drive before deciding to buy a car for themselves.

– As a married person who likes to drive, what criteria do you give when choosing to buy a car? How do the cars you currently use meet your needs?

I am a longtime driver and often go on difficult roads. I will choose cars with good driving feeling and safety. If you have better conditions, you can consider other criteria such as comfort and beauty. I like cars with a durable design and dislike those that are too disruptive…

– In your opinion, which car is most suitable for small families, and which is most suitable for large families?

For a family car, safety is paramount. Then, if choosing a car for a small family, convenience is something to consider. As for large families, space and comfort are the top criteria when choosing.

– So, what is the difference in choosing a popular car and a luxury car for the family?

Economy cars and luxury cars are different by their purposes. If you are rich, have social status, you need a car that has all the factors: affirming your success, safety, enjoyment; you can only find it on luxury cars. Of course, you must be comfortable with paying more. If you only need a means of transportation that is safe and comfortable for a reasonable amount of money, an ordinary car will meet your requirements.

– You have been in contact with a lot of people using cars of different ages. In your opinion, what is the difference between young people and the middle-aged or older in car selection criteria?

Young people tend to choose cars with a unique design, a car with a lot of technology and a little more power. Branding probably has less effect on the young customer group. But for middle-aged people, when life has given people a lot of experience, then they will know what their needs are. This group will often choose brands that are close and have a long history.

– In your opinion, what makes CCA 2022 different, and what does that difference mean to the domestic automotive consumer community?

I think that taking consumer opinions as the core to evaluate a car is something that domestic awards have not been able to do yet. However, I hope CCA 2023 continues to change to reach closer to consumers.

Source: autopro.com.vn