INTRODUCTION
Color psychology is the study of hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. … Color psychology is also widely used in marketing and branding.
INSIGHTS
In content marketing, color is an emotional cue.
In an ocean of content marketing, color can help yours stand out.
It’s what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. Which hues you choose can also affect usability and whether the content is readable or not. This is what makes understanding color psychology so important for the success of your content.
However, poor color choice can also negatively change the impact of your message. Get it wrong, and your great content and your amazing call to action will be easily ignored. Even NASA is concerned about color; enough so that they provide free online resources to help non-designers choose just the right shades.
After reading this post, you’ll understand basic color theory and psychology. Plus, we’ve included a free hex color chart to make picking the right colors with easy with any design tool.
BENEFITS
Table of Contents:
• Basics of Color Theory
• Primary Colors
• Secondary Colors
• Tertiary Colors
• Pure Color
• Tints
• Shades
• Tones
• The Complete Color Wheel
• Using Contrast
• Choosing Color Combos
• Using Complementary Colors
• Addressing Color-Blindness
• Using Split-Complementary Colors
• Using Analogous Colors
• Using Monochromatic Colors
• Using Triangle, Rectangle, and Square Colors
• Psychology of Colors in Marketing
• Red
• Orange
• Yellow
• Green
• Blue
• Purple
• Pink
• Brown
• Gold
• Black
• White
• Bright Colors
• Cultural Colors
• Word Associations With Color
• Preferences by Gender
• Mood and Emotions
• Brand Recognition
• Testing
