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Building effective ads
It is too difficult to develop an effective ad!
Effective ads required achieving 4 important components:
ATTENTION: Is it noticed?
TAKE-OUT: What does it convey about the brand?
BONDING: Does it strengthen bonds with the customer?
BRANDING: Does it communicate your brand name?
IMPACT: What is the impact on the Brand-Person Relationship?
Conveyor® is a pre-testing system that helps to predict the level of effectiveness of an ad pinpointing strengths and weaknesses of the ads via comprehensive diagnostics of 68 attributes to pinpoint necessary corrective action
Provides you with complete knowledge of how your ad is working:
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