INTRODUCTION
MARKETER is your assistant in the marketing department
It provides Data, Information, and Knowledge about your market in a structured & informative way
It helps you to make more effective marketing discussions
INSIGHTS
It consists of both qualitative and quantitative data
– Quantitative data to be collected periodically to monitor changes & trend (via face to face interviews with target market)
– IDIs with experts (traders, competitive staffs, industry officers) to provide knowledge
– Qualitative data collected via FGD / IDI with target consumers to understand finding from quantitative data (to provide and bridge the gap of knowledge)
BENEFITS
WHY US?
Working with leading motorbike makers operating in Vietnam since 2000
