INTRODUCTION
MARKETER® is your assistant in the marketing department, providing Data, Information, and Knowledge about your market in a structured & informative manner. This allows you to make more effective marketing discussions.
INSIGHTS
It consists of both qualitative and quantitative data:
- Quantitative data to be collected periodically to monitor changes & trend (via face to face interviews with target market),
- IDIs with experts (traders, competitive staffs, industry officers) to provide knowledge,
- Qualitative data collected via FGD / IDI with target consumers to understand finding from quantitative data (to provide and bridge the gap of knowledge).
BENEFITS
- Focusing on marketing issues,
- Running by experienced marketers, and
- Providing directions & answers.
WHY US?
Working with leading motorbike makers operating in Vietnam since 2000.
