Marketer®

INTRODUCTION

MARKETER is your assistant in the marketing department
It provides Data, Information, and Knowledge about your market in a structured & informative way
It helps you to make more effective marketing discussions

INSIGHTS

It consists of both qualitative and quantitative data
– Quantitative data to be collected periodically to monitor changes & trend (via face to face interviews with target market)
– IDIs with experts (traders, competitive staffs, industry officers) to provide knowledge
– Qualitative data collected via FGD / IDI with target consumers to understand finding from quantitative data (to provide and bridge the gap of knowledge)

BENEFITS

  • Focusing on marketing issues
  • Running by experienced marketers
  • Provide directions & answers

WHY US?

Working with leading motorbike makers operating in Vietnam since 2000

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