INTRODUCTION
Tracking studies allow business owners to measure brand awareness, monitor customer satisfaction, study consumer sentiment concerning a new product or service, or analyze the effectiveness of a particular marketing campaign
INSIGHTS
- Understanding your brand
- Learn how your best customers perceive your company, why those customers choose your services over competing brands, and how to express your brand effectively over multiple marketing channels to create a strong brand presence.
- Brand research is about creating differentiation in the mind of the customer, understanding why customers choose to purchase certain products and how companies can leverage a strong brand to command loyalty – and potentially a premium price – from customers.
- Brand research is a highly qualitative process, employing one-on-one interviews with your most desirable customers or using focus groups (where appropriate).
