The K3 sedan increases 5-10 million VND depending on version; Sonet is raised by 10 million, while Seltos is up by 5 million for all versions.

After Lunar New Year, THACO have raised the prices of their 3 best-sellers. Specific changes are as follows:

(Unit: Million VND)

The adjustment level has been updated on the website and dealers since the beginning of February. Dealers said that the price of the car increased due to a lack of supply of components. This is the first time Sonet increased the price, K3 and the 5th for Seltos.

In the previous 4 times in 2021, Seltos increased by 5-10 million VND in each. There were 2 updates to add equipment such as electric trunk, air filter… This change will update differently depending on the version:

(Unit: Million VND)

Compared to the launch price, the two heaviest increases of model Seltos, 1.4 Deluxe and Luxury, both increased by 50 million VND. The lowest increase is 1.6 Luxury with an increase of only 25 million.

Dealers also said that the increase may also account for the new logo identity. Regardless of explanations, a backlash occurred when many are led to believe that the company intentionally increased the price as the car sells better than expected. Reasons were unrelated to components. However, many salesmen also believe that the price change also helps Kia better shape customers segments between Sonet and Seltos, so as not to mistake between them.

Both Seltos and Sonet are of great interest to customers. The current situation is that the company does not have enough vehicles to deliver, nor are there any at showrooms and test drives.

Source: vnexpress.net