Customers willing to pay double the listed price for Ford Bronco First Edition

14 Sep 2021

The scarcity of supply and the heat of  Ford Bronco on the market causes many customers to willing to spend heavily to make purchases instead of waiting.

With Ford’s insufficient supply, many customers decide to pay more than expected to be able to immediately own a hot Ford Bronco SUV at auctions instead of waiting for a new car at dealers.

Last weekend, a Ford Bronco First Edition was sold to the highest bidder at Mecum’s Dallas Auction. Accordingly, this special-edition Bronco is pegged at $126,500 (VND 2.87 billion), over twice the listed price of $59,305 (VND 1.34 billion).

The Ford Bronco that was just sold was a second-hand unit with an ODO of 185 miles (nearly 300 km), and a Cyber ​​Orange exterior. Color options are only available on Base and Big Bend versions and above. This uniqueness also contributes to rocketing price of the car.

However, what makes Bronco inscreasing in value is its scarcity on the market. After a problem with the hardtop version, Ford decided to replace the tops on all affected units in August.

While owners of the cars are happy to be handled by the American automaker, customers who have deposited for one will have to continue to wait until Ford ensures the production volume before delivery. Furthermore, Ford has temporarily stopped accepting online orders for the Bronco model to avoid the accumulation of orders.

It is known that the Ford Bronco First Edition is a special edition, limited to 7,000 units. The car possesses many upgraded pieces of equipment compared to the standard version. Specifically, there’s the Lux accessory package, which offers:

  • Heated leather seats, a
  • 10-speaker Bang & Olufsen sound system
  • 12-inch touchscreen infotainment screen
  • Wireless smartphone charger

The central screen will serve the latest SYNC 4 infotainment system, an off-road navigation system, and a 360-degree camera.

Powering the Ford Bronco First Edition is a turbocharged 2.7L EcoBoost V6 engine. This produces 310 horsepower and a maximum torque of 542 Nm. Said engine is paired with a 4-wheel drive system and a 10-speed automatic transmission.

Source: tinxe.vn

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