The shift in car buying trend in the digital age

When looking for a car model, customers often set their own criteria to narrow down their search today’s market has an abundance of products ranging from designs to prices, from popular to luxury. At the same time, most users do not believe in the specs given by the manufacturer, so the direct references in choosing a satisfactory four-wheeled model is indispensable, as well as the driving experience to assess the level of suitability with the buyer’s needs.

That is also the main reason leading to the blossoming of news sites, in-depth vehicle review channels to analyze and give users detailed perspectives on the car models being sold on the market. According to research by CarKeys.co.uk, 97% of car buyers at dealers have done online research on cars when planning to fulfill their four-wheeled dream. With more reference information from third parties, buyers can quickly make a choice instead of having to spend a lot of time going to different showrooms and dealers to see each model.

Following the development of society as the increasing influence of the net, with a typical example is the rise of e-commerce services in the world, items sold online are bound to turn to higher-value products and of course, the automobile market is not out of this trend. In developed countries, an example is that some four-wheeled dealers in the US currently only do business via online form. We can mention Volvo, a pioneer in developing online sales with an interface designed for customers to choose their model, version and color; or typically China in the Asian region with the trend of selling cars online is flourishing.

A new direction for the car market in Vietnam

Considered as a potential automobile market, Vietnam also has many online car selling sites. Oto.com.vn can be considered as a shopping site with a high reputation and is trusted by millions of customers nationwide.

However, this online buying and selling has a downside, which is the information imbalance between buyers and sellers. Therefore, in order to provide users with the perfect solution in their car buying journey, Oto.com.vn together with Tinxe.vn and “Xe Cung” have officially collaborated to create a multi-platform ecosystem of information channels, leading car buying and selling with an authentic, objective vehicle news site, a car review channel, and a car loving community always ready to answer and advise those in need.

Oto.com.vn‘s year-end campaign with the cooperation of many partners aims to bring promotions, discounts and exclusive offers to support users in this year’s most exciting shopping season. Coming to oto.com.vn, users will have an overview picture from vehicle model, vehicle model, functions, condition, interior and exterior through visual information such as photos, videos, … through the platform’s data warehouse with approximately 32,000 listings per month.

In addition, customers can go to Tinxe.vn, which is a car news site specializing in providing the latest information on upcoming cars, latest news about cars or daily highways for car lovers across the country with more than 500 in-depth car reviews and 10,000 daily news articles.

Finally, “Xe Cung” is the leading reference channel for customers to buy a car, specializing in providing reviews of all kinds of cars, along with affiliated social networking channels like Facebook, creating a network to connect like-minded audiences. With the reviews and comparison of quality cars, “Xe Cung” always receives the attention from millions of car lovers across the country.

Source: tinxe.vn