This incentive program is also reasonable because Ford Everest is a CBU model imported from Thailand, so at present, it is somewhat disadvantageous when other competitors are getting a 50% reduction in registration fee thanks to assembly domestic.

Called as the leading technology car in the 7-seat mid-size SUV segment, Ford Everest advantage has gradually gone when rival car manufacturers have gradually focused on equipment. For example, Toyota Fortuner at recent mid-life upgrade has had Toyota Safety Sense or the newly launched Mitsubishi Pajero Sport also has Mitsubishi e-Assist and especially the appearance of Kia Sorento newest generation. Compared with two models from Japanese and American automakers, 2020 Kia Sorento is being attended by a lot of users thanks to its modern and youthful design, but it does not lose the robustness of a SUV.

Additionally, Ford Everest’s competitors are now almost applied a 50% discount on registration fees from Decree 70/2020/ND-CP due to assembly domestic. Therefore, to attract customers, Ford Vietnam cannot help but ceasing a promotion for its CBU SUV imported from Thailand. Accordingly, 2 Titanium versions of Ford Everest are supported by a part of the registration fee that worth 20 million VND. However, to make it more attractive, dealers decided to launch more incentives for these 2 versions to have better discounts.

Specifically, this additional discount program will depend on the individual policy of each dealer, but according to the reference, Ford Everest in the South is offered at a better price. A consultant in Ho Chi Minh city is offering to sell the highest version of the Ford Everest Titanium Bi-Turbo with a reduction of 95 million dong, reduce the actual selling price to only 1,304 billion dong. In addition, the 4×2 Titanium version is also reduced by 81 million dong to 1.1 billion VND.

After the reduction, these versions of the Ford Everest are having a good price compared to 2020 Toyota Fortuner (the highest price of VND 1,426 billion applied to Legender 2.8 4×4 version) and the Kia Sorento 2020 (the highest price of VND 1,349 billion applied to Signature AWD version) or Mitsubishi Pajero Sport 2020 (the highest of 1,345 billion VND). In addition to discounts, some dealers are also willing to give users more gifts of genuine accessories priced at up to tens of million VND when buying Ford Everest.

Source: tinxe.vn