The price reduction of Honda Civic in June increased by more than 20 million VND compared to the previous month. Many dealers also launched accessories promotions as well as other support, so the total incentive amount was reduced by nearly 100 million.

The June sales race of Honda dealers in Saigon has become intense with models in the sedan C-segment, Honda Civic is heavily discounted to gain comparative advantage over formidable competitors which are having attractive selling price such as Toyota Corolla Altis, Kia Cerato or Mazda3.

Surveying many Honda dealers, the wave of discounts for Honda Civic falls in the range of VND 40 to 90 million, of which 50 million VND is fixed cash deduction for customers when buying a car in. In addition, customers will also receive the gift of accessories worth 30 to 40 million VND.

Some dealers only deduct 40 million VND for customers who buy car, but in return increase the cost of accessories up to 45 million VND. “There are only a few cars left in stock, so huge discount in June helps dealers import new cars as well as have good sales during the Covid-19 epidemic,” said by a Honda salesman in Tan Binh district.

Honda Civic is having a deep reduction in this June at Ho Chi Minh City dealers. Photo: Honda Vo Van Kiet

This discount is applied to all Honda Civic models, in which, some dealers will include the cost of accessories in the discount price to quickly close the transaction for customers. The low price of the Honda Civic after deducting the best cash discount is only 669 million VND.

Honda staff in Binh Tan said that there will be even better prices when customers come to see car at the showroom to show goodwill for buying car during the Covid-19 epidemic period, which is causing many places in Ho Chi Minh City to be locked down.

Phoned to bargain with a Honda employee, the best discount we recorded is nearly VND 100 million, including 56 million VND for cash and 42 million VND for accessories, accompanied by supporting customers make number plates, register and deliver to their homes.

Customers who come directly to the showroom to see the car will have a discount of nearly 100 million VND including cash and accessories

Generally, the cash discount of the Honda Civic in June increased by more than 20 million VND compared to the previous month, which is understandable when Ho Chi Minh City is applying the directive 15 social distancing, so the sale of cars severely affected. To up sale in Covid 19 epidemic, many dealers have reduced by more than 120 million VND for the in the second half of June to quickly sell off the inventory of Honda Civic.

Currently, Honda Civic is being sold with three versions: 1.8E, 1.8G and 1.5 RS with prices of 729 million, 789 million and 929 million respectively. If customers choose these 3 versions in pearl white color, they will be charged an additional 5 million VND. Particularly, Honda Civic 1.5 RS Coffee Cherry with red color code also increased by 5 million. Honda Civic being sold in Vietnam is imported from Thailand, the car is highly valued by Honda Vietnam, so it is far behind the competitors in the sales race.

Source: tinxe.vn