Toyota has the Corolla Cross as their “golden egg”, while Kia succeeds with Seltos, and Hyundai gains a huge sales boost with Creta.
The total sales volume of the small CUV segment is 68,320 vehicles, only lower than the B-segment sedan in 2022, has an increase of 67% compared to 2021. This is the most vibrant and competitive segment, which has the most models in competition. Toyota is currently the dominant brand in market share.
Corolla Cross and Raize has total of 28,373 vehicles sold, helping Toyota account for about 41.5% of the market share of this segment. Kia is closely behind with 21,844 vehicles, including sales of Seltos and Sonet, accounting for about 31.9% of the market share.
Hyundai, after stop distributing Kona, had brought back Creta by importing from Indonesia. Despite having only been open for sale since March 2022, the sales of this model (12,096 units) are approximately equal to the sales of Seltos in one year. There is only one product from Hyundai in this segment, thus their market share is 17.7%.
All models in the small-sized CUV segment (from A+ to C-) have increased their sales compared to 2021 except for Seltos. The appearance of the Creta with a slightly lower price range, in addition to the supply difficulties from the beginning of 2022 caused Kia’s best-selling model to decrease in sales.
Sales of Toyota, Hyundai, and Kia account for 91% of the total sales volume of the whole segment. The rest of market share is divided for other models such as CX-3 and CX-30 of Mazda and HR-V of Honda. The HR-V sells best in this group but not over 2,500 vehicles.
The small CUV segment also has other products such as Nissan Kicks, Volkswagen T-Cross, MG ZS, Peugeot 2008, but their companies and distributors do not publish specific sales figures.
Source: vnexpress.net
