“Rowing harder doesn't help if the boat is headed in the wrong direction.” - Kenichi Ohmae
“In today’s complex and fast-moving world, what we need even more than foresight or hindsight is insight.” - Anonymous
Market and consumer insights are the essential food intakes to any marketers who wish to formulate a sound marketing strategy and be confident about what choices to make and what not to do TO WIN!
Whether you are shaping the growth strategy of the current business or entering a new market or starting a new business, the specialists at The AMR Group are here to bring to you a blend of in-depth commercial experience of specific industry and leading-edge market research skills, to accompany you along the journey to success.
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“There’s a way to do it better – find it.” – Thomas A. Edison
"Innovation is the process of turning ideas into manufacturable and marketable form." - Watts Humphrey
Innovation testing or concept evaluation in the product development process is a critical early step to discover consumers’ impressions and to validate if a new product or service will meet the needs and expectations of potential customers before it can be commercialized.
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“Consumer habits are key to understanding how to launch a product." - Charles Duhigg
You are about to launch a new product or a service or a new marketing campaign for the existing product or service. You want to optimize the resources and the launch plan to maximize the outcomes, to exceed the targets.
Pre-launch Testing can assist you to validate assumptions made in your launch plan; provide you with valuable feedback and early signals from different potential customers on the value proposition offerings, product positioning, pricing, advertising creative concepts, communication messages, new channel opportunities, etc.
You will then be in a better position to make informed decisions on where and how to fine-tune the marketing mix in your launch plan for success. You will also be able to set and track the right KPIs and measure the success later-on in the post-launch evaluation stage.
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“People don’t buy what you do, they buy why you do it.” – Simon Sinek
The trigger was pulled to launch a new product, new service, or new campaign in the market. Your product or service is in the pipeline of distribution for sometimes and start being shopped by your customers.
At this stage, are the followings hot topics sound familiar and make you wake-up at night?
How successful of the launch versus the pre-set KPIs? What’s worked? What did not work? What are non-performing areas? What are the opportunities to improve? Who is buying? How can I predict the future sales from here? Etc. and as usual, what are the key learnings for the next launch?
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“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.” - Scott M. Graffius
“Always keep our fingers on the pulse!” - Our Bosses
Before knowing what to do, you need to know where you are. In this ever fast-pace changing business environment, continuously measuring and tracking your business performance in the competitive context, customer satisfaction, brand health, sales, employees, etc are the essentials in driving the success of your business.
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