According to Yuede University’s Transportation Research Center, by 2030, 70% of Vietnamese people will still use motorbikes as the main means of transport.

Currently, Vietnam has nearly 60 million motorbikes, with a continuous growth of 3 million vehicles per year, making Vietnam the fourth largest motorcycle market in the world. Almost every Vietnamese owns a two-wheeler. However, with raising income, the trend of choosing expensive options is still increasing.

The results of i-Buzz (2020) data show that 4 of the top 10 motorcycle brands in Vietnam are Japanese. Vietnamese tend to prefer Japanese products because of their belief in the quality and durability.

Vietnamese in general tend to choose colors that bring luck, so color is also one of the long-lasting criteria for choosing a model. With the level of grasping trends as well as the need for expressing their own personality, young customers will move towards more emotional experiences. Therefore, dynamism, newness, or luxury are also important factors of attraction.

A recent customer attraction feature is connectivity between motorbikes and smartphones, making it easy to locate the bike, check warranty information, listen to music, manage calls…

Scooter models are now equipped with advanced technologies that help bring great experiences to users such as: Idling stop, Smartkey, ABS, tilt angle sensor, and electronic fuel injection technology, …

With the increasing requirements from customers, Honda Vision 2014 is likened to a shocking phenomenon with a series of outstanding improvements in both technology and design; its 2020 “makeover” in appearance with a new 3D clock face and logo on the rear makes the overall look more refined and outstanding. Honda Vision remains the choice of many young and dynamic customers.

Source: tuoitre.vn