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Perspectives

Advertising crisis for the beer industry

On January 1, 2020, according to the Law on Prevention of Harm of Alcohol 44/2019 / QH14, under which alcohol-related advertisements are banned during the golden hour from 18:00 to 21:00 daily. In addition, the Law also restricts many provisions related to alcohol-related advertising, especially if advertising on websites, electronic information, and electronic media, there […]

Beer dealers are facing great pressure because of a sharp drop in demand in major cities

The volatile economic market has created a great pressure on retailers. Along with that, the outbreak of the epidemic reappeared also greatly affected many different industries such as tourism, food services, restaurants and hotels, especially not to mention the beer industry in Vietnam. According to the financial magazine of the Information Agency of the Ministry […]

Adverse effects on the beer industry during the recurrence of disease in Vietnam

The communiqué 19th brought Da Nang back to a state of social isolation and complied with high-level COVID-19 epidemic prevention measures at 0:00 on July 28, 2020. Therefore, a series of business locations in the Horeca channel in Da Nang are making the consumption of alcohol become “isolation” again. According to Ms. Truong Thi Hong […]

Key factors influencing beer consumption behavior due to disease and Decree 100

Beer sales have fallen by at least 25% because of Decree 100 recently. For many decades, urban people have always had the habit of consuming beer after work or on important occasions such as holidays, new year, weddings, weddings to celebrate with everyone and reduce stress in life. With many people thinking that drinking a […]

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