Kelly Repertory Gridy values

Kelly Repertory Grid is a qualitative research technique that aims to describe how potential consumers perceive products. Participants are presented with three attributes and they are asked to think of ways in which two are similar to each other but different from the third.

Z Test

Z Test is a statistical test that is based on the standard normal distribution.

Gain Score

Gain Score is the difference between pre-treatment and post-treatment measurements.

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