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Non-probability Sample (aka Non-random Sample)

Non-probability Sample (aka Non-random Sample) is a sample in which the selection of units is based on factors other than random chance, eg convenience, prior experience, or the judgment of the researcher. Examples of non-probability samples are convenience, judgmental, quota and snowball. Non-random Sample sees a non-probability sample.

Non-metric Multidimensional Scaling

Non-metric Multidimensional Scaling is a perceptual mapping technique that is based on an analysis of non-metric data such as rank order.

Neutral Value

Neutral Value is usually the mean of all responses to a question and it can be used as a substitute for a missing response.

Natural Observation

Natural Observation is the observation of behavior in a natural setting.

National Proportions

National Proportions are the characteristics of the country where a research project is being conducted.

Longitudinal Design

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Linear Regression Analysis

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Leading Question (aka Loaded Question)

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Latin Square Design

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Laddering

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