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Primary Data is data that is collected specifically for a current research project.
Pricing Research is research that aims to determine how demand for a product or service will vary with changes in price.
Pre-testing (aka Pilot Testing) is when the questionnaire is tried on a (statistically) small group of respondents to identify any unforeseen problems such as the wording or flow of the questions.
Placement Test: see home use test.
Pilot Testing: see pre-testing.
Personalization Technique is a projective technique where participants are asked to ascribe “personality-type” traits or characteristics to an object or idea.
The participant is a general term covering anyone who is involved in a research study and not just someone who is interviewed, eg in an observational study or a group discussion.
Paired Comparison Scale is a type of comparative scale where respondents are presented with two alternatives and they are asked to choose which they prefer (according to a criterion).
Paired Comparison Evaluation is a study or part of a study in which respondents compare two or more test stimuli (eg products, concepts or labels, etc) according to some criteria such as preference.
Package Test is a test that measures consumer reactions to a package or label.
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