Monadic Evaluation (aka Single Product Test) is a study or part of a study in which the respondents evaluate only one stimulus on its own merits and there is no comparison with other stimuli. The stimulus can be a product, a concept, or an advertisement, etc.
Moderator is someone who leads (but does not influence the outcome of) group discussions and/or in-depth interviews.
Median is a measure of central tendency that identifies the middle-point value (or 50th percentile) in a set of values when they are arranged in order of magnitude.
Mean (aka arithmetic mean) is a summary measure of central tendency that is equal to the sum of a set of values divided by the number of values in the data.
Marketing Research (as defined by the American Marketing Association) is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of improving decision making related to the identification and solution of problems and opportunities in marketing.
Length of Interview is the time it takes to ask the questions and record the answers in a survey. This time should include any time required to taste products or review concepts etc. Screening time should be shown separately so that accurate completion rates can be calculated.
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also